The Alberta Ecoroof Initiative co-hosted a regional conference on green roofs in 2008 with the Calgary Zoo and various local organizations. One hundred delegates attended the conference representing a variety of industries including landscaping, architecture, roofing, and real estate and development. The conference featured speakers from Canada and the US on demonstrating the benefits of a green roof system, sharing information on challenges, and advancing an action plan to establish a local green roof industry through case study review, research and policy development. On June 10, 2008, 52 delegates participated in a tour of green roofs both old and newly established to demonstrate what has already been achieved in and around Calgary. The tour concluded at the Alberta Ecoroof Initiative demonstration roof at the Alastair Ross Technology Centre in the University Research Park.

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